The Director of Product Marketing Manager will have responsibility for Product Marketing strategy for CloudAtlas’s suite of Cloud Migration and Modernization tools and services. The right candidate would have proven experience as a B2B SaaS Product Marketing Manager, Brand Manager or similar role. You will have enterprise experience and created go-to market strategies for SaaS related products in the data analytics/BI space. You will be responsible for planning, initiating, and implementing an ongoing marketing strategy to drive revenue growth in a rapidly changing and competitive environment.
- Own and drive the near term and long-term product strategy and roadmap.
- Establish and evangelize product strategy internally with an eye to implement the features and functions to disrupt the market.
- Own the product lifecycle including design, development, go-to-market and operational reporting.
- Work with Engineering to ensure functional specifications evolve into stable & scalable software
- Lead development of B2B marketing assets (e.g. videos, playbooks, case studies, digital assets, etc.) to communicate value proposition for UnifyCloud tools and services
- Partner with Channel Manager and Consulting teams for ongoing feedback loop on new features and capabilities
- Manage prioritization, scheduling, and resourcing; recruit train and mentor team members
- Work with sales and Channel marketing to develop launch and growth strategies
- Developing templates and assets to communicate the solutions’ target market, personas needs and pains, and associated buyer journey aligned with content.
- Defining solution positioning and messaging, including identification of client and prospect needs, and competitive differentiators.
- 7+ years of B2B product marketing experience, with SaaS and/or Enterprise Software preferred.
- 8+ years of experience leading product development of an enterprise B2B SaaS platform
- 3+ years building and managing a product organization; recruitment and mentorship of the team
Fluency in 2nd language such as Mandarin, Japanese, Spanish, German, French, Korean, a plus
|Job Category||Director of Product Marketing (B2B SaaS)|